Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

He Gets Us” has gained recognition after three consecutive years of airing ads during the Super Bowl. The latest iteration, ...

Hackers have begun using paid Google ads to simulate tech support conversations through ChatGPT and Grok, luring macOS users ...