Once a metric is used as a goal for performance, people may change their behavior to optimize for the metric itself — which ...

Bluevine reports 24 essential financial KPIs for small businesses to track, focusing on profitability, liquidity, and ...

If you'd like to incentivize your team, you may consider introducing key performance indicator-based bonuses as part of your ...

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...

Decision velocity measures how quickly and effectively an organization can sense change, decide on the best course of action, ...

A businessperson holding a laptop that displays data charts and graphs. To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves.