In an increasingly digital world, the hospitality industry has undergone a remarkable transformation. Gone are the days when a simple advertisement in a travel magazine or a listing in a telephone ...

Marketing shifts from reach to outcome-driven metrics, prioritising engagement, retention, CLV, personalisation & ...

Just like planning the perfect weekend in a new city, backward induction lets you navigate your CX strategy with intention.

Legacy metrics—uptime, latency, MTTR—no longer capture operational value in an AI-driven world. Mean time to prevention (MTTP ...

Whether you do it with a coach or on your own, measuring your return on energy can change not only how you work but how you ...

In our obsession with measurement and momentum, modern leadership perfected efficiency while quietly misplacing purpose ...

Strategic pricing creates 10x more profit impact than cost cuts for plastics manufacturers, according to industry expert.

Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts ...

Ghana achieved a historic milestone in 2024, generating $4.8 billion in tourism revenue whilst welcoming 1.288 million ...

The 2025 Diaspora Summit in Accra officially introduced the Sankofa Initiative, a global programme aimed at deepening ...

The government has constituted a national committee to formulate an information security framework aimed at countering communications and cyber networks operated by hostile agencies.According to a ...