A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

Here's how educating skeptics and steadily building credibility helped us win over doubters and turn an unconventional ...

Denise Lee built and ran a self-funded fashion brand for 11 years, then made the deliberate decision to close it and move on.

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

Despite weight loss drugs' popularity, the “average” woman is still in the plus category, and they are finding their options ...

As India’s retail market expands beyond metros, Tier II and III cities are emerging as the next growth engine, reshaping how brands approach scale, access, and relevance ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Circular fashion is changing the way we dress. Jump into the clothing rental trend and resale fashion market to see how renting, reselling, and rewearing promote sustainable style.

Uniqlo, a Japanese casual wear and accessory store, is also expanding its footprint in the United States. Eleven more stores are slated to open in seven cities in spring and summer 2026, the company ...

Lululemon founder buys back rights to Westbeach, opens Kitsilano store and installs entrepreneur Braden Parker as CEO ...

Rather than visiting famous destinations or experiencing the local culture, many foreigners are flying to Vietnam with empty ...

AI allowed Shein not just to outpace everyone but to rewrite the physics of trend creation itself. Yet Zara has managed to ...