Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Alongside the Tower Obby, Juicy Drop has extended its footprint into Roblox through Super League’s PopMall, across 1,200 ...

With the former CEO of Warner Music Group installed as chairman, Styngr is on a mission to link up the music and gaming industries ...

The excitement around Grow a Garden has already helped Roblox's stock more than double this year. Since January, it's up around 120% as of the end of last week. Could there still be even more gains to ...

Twitch, Roblox, Steam, Lego Play, X, and Reddit could be banned for Australians under 16 as part of new social media ...

Roblox is introducing age verification for users in order to protect younger players and keep them safe while using in-game communication features.

The Army of Drones bonus program brings elements of Roblox and Fortnite to the blood-soaked realm of real-life combat ...

RIP metaverse? Not so fast. Game Changer’s Tomasz Przeździecki has the revival stats – and a few hard truths for marketers ...

Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop ...

Steve Bannon has demanded an FBI investigation into Utah Governor Spencer Cox, who he called “part of the problem” that led ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...