According to Leila Gaafar, Head of Marketing and Communication, the platform was developed in response to extensive ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.

The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus ...

For the first time, Twitter users have found a way to create their own Wrapped for 2025, even though the platform hasn’t officially launched one. Instead of waiting, people are tagging Grok, the ...

The way we perceive and pursue fitness will be revolutionised by AI, and 2026 will be a landmark moment in this transition to ...

After a launch, the real learning begins. Tech leaders share the signals and habits they use to turn user behavior, feedback ...

Technology is not just a tool. It becomes part of our lives. This is the line in Her, a film about a future where technology ...

If gamification changed the game for brokers and traders alike, smart gamification opens the door to infinitely more ...

Pinterest published a technical case study detailing how its engineering team cut Android end-to-end (E2E) continuous integration (CI) build times by more than 36 percent by adopting a runtime-aware ...

For Hilton, partnering with Explora allows the brand to participate in the growing ultra-luxury travel segment without ...