Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

Want to see more of the sites you love? Google’s got you covered. Earlier this month, the tech juggernaut launched “preferred sources,” a new feature that “lets you customize your experience to see ...

Google's making it easier to see more of the sites you love. Here's what to know, including how to add the Daily Advertiser to your "preferred sources." ...

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and ...

In today’s Digest, Nine and Paramount-Ten’s ad sales merger talks, Perplexity’s decision to pause new ad sign-ups, and the European Commission’s review of child safety on major platforms as UK MPs ...

Faith writes guides, how-tos, and roundups on the latest Android games and apps for Android Police. You'll find her writing about the newest free-to-play game to hit Android or discussing her paranoia ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just a ...