Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

Accidental death and dismemberment insurance provides financial protection if you’re killed or seriously injured in an accident, but be aware of exclusions Written By Written by Insurance Writer, Buy ...

The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control. A surge of sophisticated phishing attacks is letting scammers take ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

The judge was wary of how a breakup could work while Google likely appeals. The judge was wary of how a breakup could work while Google likely appeals. is a senior policy reporter at The Verge, ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

In the fast-moving world of e-commerce, reconnecting with past customers often produces a higher ROI than acquiring new ones. As customer acquisition costs continue rising across Shopify and other ...