What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Accidental death and dismemberment insurance provides financial protection if you’re killed or seriously injured in an accident, but be aware of exclusions Written By Written by Insurance Writer, Buy ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

In this video, we examine how Google Autocomplete functions and its underlying purpose. Key topics include the algorithm's workings, influenced by factors such as RankBrain, search history, location, ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Shares of Zillow and other home listing sites tumbled Monday after Google started testing new home ad features in search.

Dig a little deeper, and it becomes clear these aren’t isolated oddities. They’re part of a growing wave of artificial ...

Ads have appeared in conversations and leaks about the ChatGPT experience for a while now, but the chatbot doesn't feature any form of advertising as of this writing. Even ChatGPT Free accounts can ...