The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google AI Overviews have caused website traffic to plummet by up to 70%, leading to revenue losses and hiring freezes that ...

As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when ...

OpenAI is exploring advertising inside ChatGPT responses, signalling a potential shift in how the popular AI platform funds ...