If you have a passing interest in technology, you might be familiar with terms such as 'the attention economy' or 'the distraction economy.' According to a Googler-turned-philosopher James Williams, ...

The Philadelphia Eagles have their sights on something bigger after becoming the first repeat NFC East champion in 20 years ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism (DET), has announced a collaboration with global ...

There’s field goal attempts, and then there’s whatever Younghoe Koo just conjured up during the second quarter of the Giants’ Monday night clash against the Patriots. Trailing 17–7, New York was ...