Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

Vefogix, a fast-rising digital platform, has officially launched an all-in-one marketplace that brings together all essential ...

GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. The post GA4’s Advertising Snapshot shows why ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance. Google rolled out a “Conversions with cart data diagnostics” tool to ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...