Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Vefogix, a fast-rising digital platform, has officially launched an all-in-one marketplace that brings together all essential ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Smart TVs can feel like a dumb choice if you’re looking for privacy, reliability, and simplicity. Today’s TVs and streaming sticks are usually loaded up with advertisements and user tracking, making ...

NEW DELHI, Dec 5 (Reuters) - India's government is reviewing a telecom industry proposal to force smartphone firms to enable satellite location tracking that is always activated for better ...

Google Pixel’s new feature, RCS message archival, will allow companies to save the RCS messages that are sent and received on a work device. The update is meant to ensure employers are able to comply ...