Shares of Meta Platforms (NASDAQ: META) have advanced 13% year to date, bringing its market value to $1.6 trillion. Meanwhile ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

Shares of Zillow and rival home listing companies fell Monday after Google began testing new home advertising features in search results. The move raised fresh concerns about how traffic and ad ...

The fourth quarter dust has settled, the holiday sales are accounted for, and now you face the biggest challenge of the new ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

The judge was wary of how a breakup could work while Google likely appeals. The judge was wary of how a breakup could work while Google likely appeals. is a senior policy reporter at The Verge, ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

Google Ads may be rolling out a new metric named "Original Conversion Value." This shows the raw data before Google does anything with it. As Natasha Kaurra wrote on LinkedIn - she was the first to ...