Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates ...

Shares of Zillow and rival home listing companies fell Monday after Google began testing new home advertising features in ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

Google Pay on Wednesday announced new updates in the payment app for Indian users which includes introduction of a new Axis ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...