OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot, ...

While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Evercore analysts found that a surprising number of people like Google's new AI search.

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google Labs’ new CC experiment uses Gemini to send a daily “Your Day Ahead” email that summarizes your schedule and tasks, ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

A new AMOS infostealer campaign is abusing Google search ads to lure users into Grok and ChatGPT conversations that appear to ...