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TikTok Shop has launched digital gift cards, positioning itself to compete with e-commerce leaders Amazon and eBay ...

TikTok Shop has rolled out a new feature that allows users to purchase digital gift cards, making it easier to help friends and family buy from the millions of products on the app.

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TikTok Shop has launched digital gift cards, aiming to compete with e-commerce leaders Amazon and eBay. The move comes as part of the company's strategic expansion into e-commerce.