If Hasbro's new LOVE2LEARN Elmo had a LinkedIn page, it would need a huge update this year. The new Elmo will be doing what very few "smart" toys can do. That is, Elmo can now easily take over such ...

The concept tested incredibly well, and it was apparent that extending the character’s furry reach would be beneficial in aiding other elements of growing up. Elmo Calls is the result; the interactive ...

Elmo’s Potty Time (45 mins., 2006) For many years, the potty-training bible has been Alona Frankel’s wonderful book and video Once Upon a Potty, made separately for boys and girls to explain the ...

Join Elmo as he reminisces about his potty training journey and guides viewers as they embark on theirs. Elmo and his Sesame friends give helpful, confidence-building tips and encourage kids to listen ...

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It’s no secret that potty training isn’t a one-and-done situation. There are so many things you have to prepare to start training and while you’re in the process, there are a million moving parts to ...

It’s (probably) been a while since you mastered the art, but ask any new parent and they’ll tell you it can be arduous trying to teach their toddler bathroom skills. A few years ago, the Toy Lab team ...