When you perform regression analysis in Microsoft Excel, you are engaging in a statistical process that helps you understand the relationship between variables. This technique is particularly useful ...

In today's data-rich environment, business are always looking for a way to capitalize on available data for new insights and ...

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Publisher Information Sara ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Many of Pew Research Center’s survey analyses show relationships between two ...

Linear models, generalized linear models, and nonlinear models are examples of parametric regression models because we know the function that describes the relationship between the response and ...

Understanding one of the most important types of data analysis. by Amy Gallo You probably know by now that whenever possible you should be making data-driven decisions at work. But do you know how to ...

The standard repeated measures ANOVA and ANCOVA models for data from pretest/posttest experiments may not be completely adequate either when a null pretest measurement implies that the posttest ...