MarTech on MSN

When customers move like starlings — and what it means for segmentation

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...
Forbes

Customer Segmentation: Taking A Multi-Lens Approach To Understanding Customer Behavior

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...
Business Wire

Customer Segmentation Strategy Helped a Fast Food Restaurant to Generate Personalized Marketing Initiatives | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading US fast food restaurant used ...
Business Wire

Customer Segmentation Helped a Vegan Food Manufacturer to Upscale Business Operations | Quantzig’s Success Story Offers Detailed Insights

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced analytics solutions and domain ...