In the digital age, Fort Worth businesses face a unique challenge: how do you stand out in a growing city while maintaining that authentic Texas feel? The answer lies in two critical areas: local ...

Liu-Thompkins cited makeup retailer Sephora as an example of a company that trades high-value perks for deep consumer insights, like creating a "beauty profile" for users based on provided information ...

This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Today’s digital-first economy demands personalization as a fundamental strategic requirement. Modern consumers demand that brands know their preferences and provide consistent personalized attention ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

"The customer is always right" is an adage most people are inherently familiar with, whether or not they have experience working in customer service. Though its usage is ubiquitous, its alleged ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

Proving the ROI (return on investment) of their marketing efforts (how effective was that radio ad campaign?), and Lowering the cost of customer acquisition (is $100 too much money to spend on ...