Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Amazon's CTO emphasizes that loneliness is already a problem affecting 1 in 6 people, even recognized as a public health ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Improve your marketing and sales writing with this five-minute cognitive empathy tool that reveals reader needs, removes ...

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things." ...

Looking to create a more professional online business? Learn how to build a Squarespace website in nine steps and get started today.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Use natural light by photographing in front of a large window. Shoot the terrarium from multiple angles, for example, at eye ...

Combine website building, CRM, marketing automation, invoicing and project management without subscription fees.