The impact of popular U.S. weight-loss drugs like Ozempic and Wegovy (GLP-1 receptor agonists), upon their initial introduction to Americans, is showing many effects beyond just improving personal ...

Explore how changing consumer expectations are reshaping digital and AI architectures, driving businesses to innovate faster ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

This year, online and offline finally stopped behaving like competing channels and began operating as one continuous commerce system ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

AI assistants influenced over $14bn in Black Friday sales globally and $9.8bn on Cyber Monday. Mobile also dominated, ...

November 29, 2025 – PRESSADVANTAGE – Portside Marketing announced the expansion of its search optimization services to include Meta ads management, reflecting growing overlap between search behavior ...

Whether it’s the allure of a trending product on social media or a trusted friend’s recommendation, these influences dictate how we choose and purchase. For entrepreneurs navigating the bustling ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...