Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

The data is clear, the opportunity is real, and the time to act is now. The question isn't whether to invest in Hispanic ...

Clicktap Digital integrates advanced AI technology into its marketing suite, helping UAE businesses automate growth and enhance customer engagement ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

Holiday momentum offers an important advantage, but it only becomes valuable when paired with planning and strong customer ...

Others leverage AI to monitor customer journeys, identify pain points, and provide seamless virtual assistance. These ...

Giant Food is launching a partnership with Upside, a cash-back marketplace platform, to reach new shoppers and recapture ...

Few brands in the real estate world have influenced culture the way The Corcoran Group has. Under CMO Christina Panos' ...

CDK study finds EV buyer confidence remains high even as overall consideration drops, offering dealers insights into sales & ...