Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

The data is clear, the opportunity is real, and the time to act is now. The question isn't whether to invest in Hispanic ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

Clicktap Digital integrates advanced AI technology into its marketing suite, helping UAE businesses automate growth and enhance customer engagement ...

As consumer behavior increasingly shifts online, The Procter & Gamble Company PG is recalibrating its go-to-market strategy to deepen digital engagement and selectively expand direct-to-consumer (DTC) ...

Holiday momentum offers an important advantage, but it only becomes valuable when paired with planning and strong customer ...

Giant Food is launching a partnership with Upside, a cash-back marketplace platform, to reach new shoppers and recapture ...

Others leverage AI to monitor customer journeys, identify pain points, and provide seamless virtual assistance. These ...

Factor Communications, examines how dupe culture is dismantling traditional brand loyalty by empowering consumers with ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.