For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

As consumer behavior increasingly shifts online, The Procter & Gamble Company PG is recalibrating its go-to-market strategy ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

Clicktap Digital integrates advanced AI technology into its marketing suite, helping UAE businesses automate growth and enhance customer engagement ...

With a focus on community and digital growth, ASICS aims to lead India’s running culture into new cities while expanding into ...

Shares of McDonald's Corporation MCD have gained 8.5% in the past six months against the Zacks Retail - Restaurants ...

Others leverage AI to monitor customer journeys, identify pain points, and provide seamless virtual assistance. These ...

Consumer-watchers forecast the more surprising behaviors that marketers should pay attention to in the year to come, ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Consumers stepped up gift giving during the first seven weeks of the holiday shopping season, yet uncertainty about the economy is making them more targeted in their buying ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.