Apple’s had a remarkable 2025, with the introduction of Liquid Glass, the iPhone Air, radical new iPhone 17 Pros, ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

The logo comes from her nickname, "Paige Buckets," but fans don't seem to be loving the logo. Bueckers does get buckets, and ...

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

What do you think of when you envision a Kentucky Wildcat? Not this logo, political reporter Austin Horn argues.

Our team tested 20 devices to find the best gaming laptops for high refresh rates and vivid graphics. Here are our picks, ...

Millions of sports fans are being brought ever closer to the live action from their home screens through the power of agentic and generative AI.

New brands pop up every day. Ad costs rise, and many online stores look alike. Brand identity is now a key advantage for ...

Ever wondered why the Apple logo has a bite taken out of it? From Garden of Eden theories to clever tech puns, here’s the ...

Stewart Brand’s “Maintenance: Of Everything, Part One” (Stripe, 308 pages, $40) begins with a drama that belies the book’s seemingly humdrum topic. The author recounts the stories of three contestants ...

Erie County's IT director, Jeffrey Cudicio, is under criminal investigation over allegations of theft of county-owned computer components, according to newly unsealed search warrants. Warrants show DA ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...