ZDNET's key takeaways Comcast has introduced all-new TV packages.The packages are available for new and existing ...

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server ...

Comcast and Spectrum are trying new tactics to win back cord-cutters and keep their existing TV customers from jumping ship.

As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

A streaming platform joint venture between Xfinity parent Comcast and Spectrum parent Charter Communications has distributed ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

Comcast entered into a new employment agreement with Michael Cavanagh in connection with his upcoming appointment as co-chief executive officer.

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year ...

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights ...

From giants like Samsung to nimble game-focused companies such as Play.Works, the last 2 years have demonstrated a powerful ...