A former Coca-Cola executive who negotiated major sponsorship deals with the NFL, Olympics and FIFA is returning to his alma ...

The Coca-Cola Company has invited fans across Saudi Arabia to see the most coveted Trophy in the world ahead of FIFA World ...

"Filling a critical gap in [the] market." Coca-Cola announces major partnership that could change future of its business: ...

The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off on 3 January, with Riyadh, Saudi Arabia serving as the first of 75 stops.

El Poder del Consumidor, a nonprofit consumer rights organization in Mexico, filed a complaint against beverage company ...

Given the circumstances surrounding Coca-Cola's ad campaign, Cash's estate contended that the company "intentionally, ...

Coca-Cola is acting hypocritically. Coca-Cola dropped from annual holiday tradition after president's request: 'Our intention ...

The sixth FIFA World Cup Trophy Tour by Coca-Cola officially began in Riyadh, marking Saudi Arabia as the first stop of a ...

President Abdel-Fattah El-Sisi on Sunday received a delegation from the International Federation of Association Football ...

THE WORLD Cup is set to take centre stage in 2026. To that end The Coca-Cola Company and football’s governing body, FIFA, are ...

The modest black table, set before a Boise State-themed backdrop and next to a quietly humming Coca-Cola cooler fridge, has ...

With the tournament spread across the US, Canada and Mexico, Nike has the natural advantage. But Adidas typically outperforms ...