Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

In South Korea, National Geographic and even Lockheed Martin are among the U.S. brands that have been resurrected or ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

After 65 years, a Palm Beach fashion mainstay's logo is getting a refresh. The Lilly Pulitzer logo update kicks off a refresh for the brand to mark its 65th anniversary, with the new logo rolling out ...

Peter Millar is among a growing group of golf apparel companies that are actively leaning into the college logo space. Avid golfers and college football fans share a common bond: undeniable passion ...

The city of Dallas' logo seen under R.L. Thornton Freeway near Zang Boulevard and Clarendon Drive. Everton Bailey Jr./The Dallas Morning News Dallas has been using its logo for around 50 years, while ...

As we dive full-force into 2025, we wanted to shed light on our most anticipated brands poised to make waves in the industry this year. These are apparel brands and designers breaking boundaries and ...