Abstract: This study highlights how crucial customers are for a company's success who directly impacts revenue and overall business value. This study focuses on analysis of customer lifetime value, ...

Credit card marketing used to revolve around people who carried balances and paid late. Now, the industry is quietly zeroing ...

Even helps automatically target personalized offers that consumers are more likely to qualify for and accept, helping banks acquire customers.

Michelle Obama just dropped the number of holiday cards her family sends, and it’s staggering—a mailing list large enough to ...

Thirty years ago, the newfangled method of paying for New York City’s buses and subways seemed like cutting-edge technology.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Stephen Witt’s The Thinking Machine, about the rise of Nvidia and its hard-driving leader Jensen Huang, has won ...