Abstract: This study highlights how crucial customers are for a company's success who directly impacts revenue and overall business value. This study focuses on analysis of customer lifetime value, ...
The Daily Overview on MSN
Credit card firms target a new group: people who pay too much
Credit card marketing used to revolve around people who carried balances and paid late. Now, the industry is quietly zeroing ...
Even helps automatically target personalized offers that consumers are more likely to qualify for and accept, helping banks acquire customers.
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