Mascots aren't just tacky costumes anymore, they're the next frontier in the world of sport branding, writes Mike Perry.

Nostalgia is a powerful motivator, and there's no better proof than this list of restaurants that tried something new and ...

What do you think of when you envision a Kentucky Wildcat? Not this logo, political reporter Austin Horn argues.

Gaming history meets headwear heritage as New Era and PlayStation join forces for their inaugural collaboration. This expansive collection is designed to celebrate the legacy of the world’s most ...

The truth about those designer logos in your closet might reveal more about your income bracket than your fashion sense—and ...

Benton County invites artists of all ages to submit original designs for the 2026 Fair and Rodeo logo. Contest runs through ...

The U expands branding and licensing revenue, protects trademarks and boosts retail sales with Unrivaled Teamwear partnership ...

Dighton-Rehoboth Regional High School has unveiled refreshed district branding, including a modernized Falcon logo.

The fragment design x Timberland collaboration features the 6-inch boot in Wheat and Black, highlighted by dual-branded heel logos and a silver “FRGMT” chain Hiroshi Fujiwara’s take on the silhouette ...

At a moment when travel brands claim to be obsessed with differentiation, many are doing the opposite by playing it safe.

To close out the year, Fast Company asked seven design experts to choose one rebrand that—for better or worse—will be ...

Every time I see someone wearing that Carhartt logo, you know what I see? I see a billion-dollar lesson in brand evolution that most people miss entirely. Hamilton Carhartt didn't just create a ...