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Big data, big impact: How data improves your social media marketing
Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.
Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...
Throughout 2010-2014, a glut of data was dumped on the industry. To many, the deluge was a godsend, promising to provide everything we’d been seeking for years: mobile, hyperlocal targeting, detailed ...
In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...
Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...
According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one's customers is ...
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