A tall-drop experiment examining toy-brick behavior shows impact and collapse dynamics.

Among others, “Stranger Things” most prominently draws from Project MKUltra and the unconfirmed Montauk Project, combining ...

In the past year, two separate experiments in two different materials captured the same confounding scenario: the coexistence ...

Your eyes may reveal when your brain is working overtime. Researchers found that people blink less when trying to understand ...

Holiday rewards clean execution, but market leadership belongs to brands willing to treat the busiest season as an innovation ...

A beam of light was sent through a maze of mirrors and detectors. Then scientists changed the setup after the photon had already passed through. Somehow the photon adjusted its behavior as if it had ...

From a small island off the coast of Panama to the farthest reaches of space, the Smithsonian advanced our knowledge of the ...

People instinctively mimic others’ facial expressions, but new research shows we do this far more with joyful faces than with sadness or anger—and that the intensity of mimicry predicts how much we ...

How does mimicry affect the way we judge other people? Whose behavior do we imitate, and in what situations? It turns out that we are more likely to mimic people who express joy, and we perceive those ...

Researchers allowed AI agents to build and run their own society as part of an experiment on AI behavior, but what they found ...

After the government’s endorsement, many parents rushed to get their hands on leucovorin. They soon discovered that they were ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...