No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

The balanced scorecard method of analysis provides a systematic way to align objectives and monitor progress on all types of goals across an organization. Developed in the early 1990s as a tool for ...

When a multi-billion dollar transportation and airline company sought to get its arms around its unwieldy procurement operation, it turned to a tried-and-true tool to do it: the balanced scorecard. It ...

Many vendors offer ADEs for building dashboards and scorecards. Some solutions are more canned than others, each prescribing a certain look and feel. However, others present developers with a flexible ...

It seems hard to believe that anything to do with data, content management and business performance management could be 20-years-old. But it is. To mark the 20th anniversary of the Balanced Scorecard, ...

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