These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and sales.

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring. The report was based on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

Marketers are lost without TAM: Total addressable market is a road map that demarks the makeup and size of the market being addressed; without it, the marketer knows neither whom they are addressing ...

Most B2B marketers rely on third-party cookies for targeting and retargeting purposes. However, in 2024, we are finally going to see the depreciation of the cookie as the last major cookie user, ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...