These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring. The report was based on ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

Most B2B marketers rely on third-party cookies for targeting and retargeting purposes. However, in 2024, we are finally going to see the depreciation of the cookie as the last major cookie user, ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...