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Affiliate platforms see Substackers and micro-influencers as their biggest opportunity (best of 2025)

Companies like LTK and ShopMy are introducing new features to draw in everyone from niche YouTubers to Meghan Markle.

Social media follower counts have never mattered less, creator economy execs say

I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO ...