Sponsors who once embraced LGBTQ+ athletes and initiatives have turned away with devastating effect since President Donald ...

Sports will account for 96 of the 100 most-watched shows of 2025, which is tied with 2023 for a record number and up from 87 ...

New Colorado AD Fernando Lovo will be tasked with navigating the CU athletic department through what is projected as a ...

The NHL as part of Friday’s Rangers-Panthers Winter Classic at loanDepot Park is going to make snow fall at the ballpark, but ...

Around two months in the college basketball season, Michigan State is the most-watched men’s team on national TV, while Iowa ...

Baylor basketball signing C James Nnaji last week has created a stir across the sport, since Nnaji was the former No. 31 pick ...

An inside look at some of the events that moved the needle for SiriusXM listeners in 2025 -- moments that at a minimum ...

The NCAA Division I Cabinet is slated to discuss allowing sponsored jersey patches during competition -- including football ...

As Tiger Woods turns 50 on Tuesday, he has carved a legacy that transcends golf, with international fame that rivals Muhammad ...

However, dollars obtained through fair market NIL deals are not deemed to count toward the cap. Such agreements are also ...

Suns G Devin Booker “unveiled his upcoming Book 2 shoe in a new commercial” released on social media yesterday. The spot ...

As the NFL regular season heads into its final week, coaches of teams who will not make the playoffs are starting to field ...