India’s OTT industry shifted from rapid expansion to purposeful growth, focusing on sustainable monetisation, habitual ...

The Pulse Special Editions in 2025 decoded India’s biggest cultural, creative, and sporting moments, revealing how brands and ...

The Pulse traced how Indian advertising recalibrated operations amid media fragmentation, reimagined creativity with AI, and ...

Ather Rizta wanted to position its scooter during the Dasara festival. The idea was to highlight three key cultural rituals ...

The mandate covers the brand’s digital strategy across channels, including media planning, consumer journey optimisation, ...

The plea argues that the current interpretation excludes AYUSH practitioners from the scope of lawful medical advertising, ...

Mia by Tanishq connected with young audiences in a space where self-expression comes naturally, bringing its ‘Precious, every ...

Under the two-year partnership, Tendulkar will appear in brand and collection campaigns, take part in digital campaigns and ...

Interviews: Desai shares how the next phase of BFSI marketing will hinge on deeper familiarity, tech-enabled personalisation ...

The complaint alleges that pan masala ads endorsed by Khan mislead consumers by promoting products described as ...

In his new role, Verma will oversee marketing and brand strategy across the portfolio, handle consumer initiatives and ...

In his new role, Parnami will work with partners and internal teams to drive growth, expand market presence and support wider ...