Wanchoo brings more than two decades of experience across marketing and brand leadership roles in India’s consumer goods and ...

Indian QSR brands learned to speak locally rather than loudly. QSR brands give a rundown of how marketing evolved this year ...

Meta is closing the deal at over $2 billion and said it will operate and sell the AI agent, integrating it across consumer ...

The Pulse Special Editions in 2025 decoded India’s biggest cultural, creative, and sporting moments, revealing how brands and ...

Ather Rizta wanted to position its scooter during the Dasara festival. The idea was to highlight three key cultural rituals ...

India’s OTT industry shifted from rapid expansion to purposeful growth, focusing on sustainable monetisation, habitual ...

The Pulse traced how Indian advertising recalibrated operations amid media fragmentation, reimagined creativity with AI, and ...

The mandate covers the brand’s digital strategy across channels, including media planning, consumer journey optimisation, ...

About 60.5% of viewers said IPL ad volumes are excessive, even though most continue watching rather than switching off, while ...

Interviews: Desai shares how the next phase of BFSI marketing will hinge on deeper familiarity, tech-enabled personalisation ...

The plea argues that the current interpretation excludes AYUSH practitioners from the scope of lawful medical advertising, ...

Mia by Tanishq connected with young audiences in a space where self-expression comes naturally, bringing its ‘Precious, every ...