Considered a gambling brand, People’s Postcode Lottery overcame strict regulations to partner with ITV for the broadcaster’s ...

Bluey has beaten Labubu in the final round of voting to take home the top prize. It has been a hard fought contest, but BBC ...

Product-focused ads from the two brands ranked among the UK’s top-performing Instagram campaigns this month, according to ...

EMEA marketing lead June Sauvaget on why the streamer measures success by cultural impact and how Stranger Things shows the ...

Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved ...

From Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing ...

Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from ...

Marketing director Katherine Paterson says the retailer has “moved on tremendously” since she left in 2012 with regards data, ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

From Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing moments of the year, as chosen by the Marketing Week editorial team.

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...