Beame's regional head of marketing Samson Fong (pictured) has departed after three years to rejoin Hong Kong venture builder Inspect Element as partner and head of growth. In conversation with ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

As we wrap up the season's ten episodes, here is a quick look at each conversation that shaped the Marketing Connected podcast series.

This holiday season, McDonald’s Netherlands tried something bold, flipping the traditional festive cheer on its head with an AI-driven Christmas advert. Reimagining the classic It’s the Most Wonderful ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Spotify has unveiled its 2025 Wrapped campaign, transforming users’ listening habits into a global cultural moment.

Valerie Madon has stepped down from her roles as chief creative officer for Asia Pacific and Singapore at McCann Worldgroup, MARKETING-INTERACTIVE understands.

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in a dual-market role.

By 2030, the Philippine meetings, incentives, conventions, and exhibitions (MICE) industry targets to earn a revenue of PhP 24.8 billion and achieve an International Congress and Convention ...

UPDATE: Axe Brand has since explained in a Facebook post today that the ad placement "was not intentional by [the] company but a very unfortunate coincidence". It added that the ad was arranged and ...

Mark Read (pictured), the chief executive officer of advertising agency WPP, has been the target of a deepfake scam that involved an artificial intelligence (AI) voice clone. The scammers reportedly ...

Fake out of home (FOOH) ads have become the industry's new favourite plaything throughout 2024 as we see increased use of augmented reality (AR), virtual reality (VR) and artificial intelligence (AI).