This holiday season, McDonald’s Netherlands tried something bold, flipping the traditional festive cheer on its head with an AI-driven Christmas advert. Reimagining the classic It’s the Most Wonderful ...

The LEGO Group has appointed former dentsu Creative Singapore managing director Fiona Huang as its business partner director ...

Gen Z is rewriting the rules of online engagement, turning away from fast, chaotic content in favour of slower, more intentional experiences, according to Pinterest Predicts 2026. The platform’s ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Spotify has unveiled its 2025 Wrapped campaign, transforming users’ listening habits into a global cultural moment.

Valerie Madon has stepped down from her roles as chief creative officer for Asia Pacific and Singapore at McCann Worldgroup, MARKETING-INTERACTIVE understands.

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in a dual-market role.

Malaysian publishing house Blade Digital Media has ceased publication of Esquire Malaysia. The publication first hit the Malaysian market in April 2011. In a statement to A+M, CEO Mark Harvey ...

Masculinity in Asia is undergoing one of its biggest shifts in decades, according to a new report by VIRTUE Asia. The study found that men are moving beyond inherited expectations of stoicism, ...

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

German automaker BMW has unveiled its latest iX2 campaign featuring virtual creator Lil Miquela, to create an immersive experience for its target audience. Also known as ‘Make it Real’, the campaign ...

Salesforce and OpenAI have announced a wide-ranging partnership that will bring Salesforce’s Agentforce 360 platform directly into ChatGPT, allowing businesses to access CRM data, customer ...