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Campari Group has appointed Publicis Media’s Zenith to handle its $88m (£65m) global media planning and buying account ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the ...

Consequently, Wondrlab took Opportune to the Central and Eastern Europe (CEE) region, specifically Poland. The decision was ...

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than ...

Humour works only when it is delivered in a way that feels genuine. If it appears manufactured or performative, it can feel ...

“Organisational stress comes not from ambition, but from the friction of systems that can’t keep up. With AMD, you don’t just ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.