Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in ...

Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic ...

If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than ...

AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a ...

Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to ...

Their joint venture, AKQA uka, will be merged with AKQA Tokyo into a single entity aimed at transformative business services ...

As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach ...

Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.