Google Gemini has been steadily climbing up the app store install rankings over the past few weeks, and if current growth continues it could push ChatGPT ...

Fantasy sports are back in focus with the 2025/26 seasons of the National Football League and the English Premier League starting in September, but it may ...

Discover why smart marketers are securing Android OEM inventory while others overpay on traditional platforms.

Users want relevant ads but distrust data collection. New industry insights reveal how to balance both profitably.

Commerce marketers often need to balance rapid growth with sustainable returns. Customer acquisition costs continue to climb ...

The sports app market has expanded rapidly in recent years, moving beyond simple score updates to become a central hub for how fans watch, play and follow their favourite teams. Live sports streaming ...

Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app ...

Yves Benchimol shares how a celebrity partnership helped grow the WeWard app from a Paris startup to 25 million global users.

Growth is no longer business as usual. In 2025, app marketers face higher acquisition costs, tighter privacy rules, and mounting pressure to deliver ...

Ariel Michaeli, CEO of AppFigure, provides an overview of the key industry trends, opportunities, and challenges facing app marketers in this year’s video presentation. He shares 5 key trends: ...