The Hallmark bible defines the content of their TV movies as “…very family friendly and PG/G in nature. A rule of thumb when watching our movies is you want to be able to watch with your 80-year-old ...

Last week, I shared my analysis of how filmmakers are subtly changing how they frame human faces over time. Today I wanted to take it one stage further and see if we can use those faces to measure how ...

Five Nights at Freddy’s 2 has just been released, and, at the time of writing, it appears that two things are true: The critics hate it. Currently, only 12% of the 81 reviews on Rotten Tomatoes are ...

Over the past few weeks, Matthew Belloni and I have been talking about how the Oscar race functions and, in particular, the role of press coverage during the long stretch between September and ...

A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Some see the Oscars as the pinnacle of artistic achievement, a night of cinematic excellence that honours the best of the best. Others view it a TV reality show in which over-paid and over-dressed ...

One of the reasons it’s hard to make your first movie is that much of the information you need is not available. While we can all read granular box office figures online, it’s often hard to reliably ...

Last week I ran a course in Malaysia for the Met Film School and the Malaysian Government. Malaysia is set to be a popular destination for Hollywood projects, thanks mostly to the 30% tax break and ...

The horror genre is a perennial favourite among filmmakers. The general perception is that they are fun to make, achievable on the lowest budgets and can earn a lot of money. The final item on that ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...