AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond ...

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

Google updated its JavaScript SEO basics documentation to clarify that may skip rendering and JavaScript execution.

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...