Which insights into our digital (and post-digital) future did the NEXT Conference community find most compelling in 2025?

AI transformed human work in 2025 – and meaning, truth, democracy with it. Here’s what we learned living through multiple ...

Agent experience is the next evolution in web design. From brand-to-bot interactions to the agent-first future: what comes ...

Agentic AI, by its very nature, acts on its own. How can we harness it in a brand safe way – and without harming our future ...

Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach. Let’s have a look at my definition of horizontal and vertical ...

What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation. The last month of the year is a time for gift-giving. And ...

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it… We have changed. Where once the reaction to new ...

Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean? In the beginning was user-centricity, and user-centricity was with Don Norman’s 1986 ...

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up. The New York-based company joins several digital media companies in ...

What caught your attention in 2024? The distant future of AI, the increasing pushback against the smartphone — and the global impact of the permacrisis and Amazon. It’s a glimpse into a complex world… ...