What happens when AI bot traffic starts to catch up with human visitors?

New data shows AI bots pushing deeper into the web, prompting publishers to roll out more aggressive defenses.

Last year, 40.8% of all web traffic requests were not human, underscoring the growing scale of bot traffic across the Internet, Imperva Research Labs, a research group within security software and ...

Human traffic is dwindling and CTR rates are dropping as the internet gears up to accept more AI bots than human users.

A new report out today from edge cloud platform provider Fastly Inc. has found that bot traffic continues to reshape the modern web, as artificial intelligence crawlers, fetchers and increasingly ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

RAG bots could overtake human visitors on publisher sites this year, trackers tell us The AI bot takeover of the internet continues apace, and the latest data suggests the surge is being driven less ...

Automated traffic now accounts for most of the traffic traversing the Web, according to a recently released study. Thales/Imperva's 2025 "Bad Bot Report" found that 37% of all Internet traffic is ...

Most of today’s organizations rely on e-commerce capabilities and customer-facing web applications to keep their businesses running. While new innovations related to web applications are being ...

Identifying and preventing malicious bot traffic has long been mission critical. According to Imperva’s 2025 Bad Bot Report, ...

Microsoft has announced that the Web Application Firewall (WAF) bot protection feature has reached general availability on Azure Application Gateway starting this week. Azure Web Application Firewall ...